Traditional search traffic is collapsing, and media companies worldwide are raising alarms. AI-powered summaries and chatbots now provide answers directly in search results, reducing the need for users to click through to websites. This shift threatens to end the era of web referrals that publishers have long depended on. A recent Reuters Institute report reveals a sharp decline in search referrals, dropping more than 30% globally. Projections suggest this trend will continue

If 2024 was the year when generative AI mastered writing text, 2026 is shaping up to be the year AI begins to perform real work. At CES 2026, the spotlight was not on flashy robots or giant screens but on a new wave of AI technology: agentic AI. These intelligent agents do more than answer questions—they take actions on behalf of users and brands. This change is reshaping how we search, interact with services, and manage workflows. From Conversational AI to Agentic AI Traditi